Shampoo $15.00

Gentle formula for
naturally healthy-looking hair.

3.4 fl oz - TSA Compliant
Rated 4.68 out of 5 based on 34 customer ratings
(34 customer reviews)
Rated 4.68 out of 5
Certified for compatibility with the skin's natural microbiome.

Try the Family Size: Only $23
6.8 fl oz (200mL)
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Clinically researched:

Color-safe formula that easily removes dirt and oil.

Helps lengthen time between hair washes.

Enhances the results of the AO+ Mist.

Can be used with or without conditioner.

Preservative-free. Family-friendly. Plant-based.

3.4 Ounces (100ml) TSA Friendly

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Lathering agents, chemicals,
& preservatives in regular
shampoos remove important
oils and good bacteria
from our scalp.

More is unnecessary

Washing our hair too
much puts oil production into
overdrive and the additional
exposure to water and
chemistry negatively affects
the hair and skin.

Balance is healthy

This shampoo is formulated to help
keep the ecosystem of the scalp
and hair in balance, so
your hair needs less and looks

Just like any shampoo

Just like any shampoo
Use on wet hair, lather up,
and rinse. Easy!
…and it does lather
(proof below!)

Conditioner optional

20% users find they can skip
conditioner altogether.
Those with thicker or curlier
hair typically still need it. Find what works for you!

Less is more

Some users find they can use less
shampoo with time or go longer
between shampoos, especially
when paired with the AO+ Mist.


62% of users are able to wash
their hair less often, especially
when paired with the
AO+ Mist.

20% are able to cut out

Healthier-looking hair

Users across all types notice
their hair looks shinier, fuller,
healthier and feels softer and


The average user is able to save
over 55 gallons per month just
by cutting down on
hair-washing alone.
Less Than 10 Ingredients

Aqua (water), Sodium Laurylglucosides Hydroxypropylsulfonate (plant-based cleanser), Lauramidopropyl Betaine (plant-based cleanser), Rosa Damascena Flower Water, Sodium Chloride, Squalane (olive oil-derived conditioner), Hydrolyzed Adansonia Digitata (Baobab) Seed Extract (softener)

All plant-based ingredients. Safe for color-treated hair.

We don't use preservatives in any of our formulas, and we source pure, unpreserved raw ingredients.

Because preservatives function to
prevent bacterial growth in
formulas. On the skin, they have a
big impact on the bacterial
Shelf life

Because we don't use
our products
have a shelf life.

No refrigeration necessary.

Best used by:
6 months after opening.


Every ingredient and formula is screened with a unique process we've developed to ensure it is friendly to the ecosystem of the skin, the skin microbiome.


The most sensitive bacteria we test with are AOBs (the same bacteria found in the AO+ Mist). AOBs play a keystone role in the skin's ecosystem.


It's not just about skin care, it's about skin health. This is why our research partner, AOBiome, is dedicated to clinical research on AOBs as a treatment for skin disorders.

Our mission is to develop products that restore and nurture the skin biome. To do this, we had to develop strict criteria and processes for ingredient selection, formulation, packaging, and manufacturing.

We use AOB as our core measurement for testing biome-friendliness. Here's what that means: AOB are one of the most sensitive microorganisms on our skin. Because of this, we believe by formulating a product that's friendly to AOB means that it will also be friendly to the other delicate microorganisms of the biome as well.

We've developed a patent-pending assay that we use to screen all our ingredients and the final formula to ensure that it's A-OK for AOBs.
One of our early findings was that preservatives have a negative affect on AOB. This shouldn't be surprising because preservatives exist for the sole purpose of preventing bacteria and other microorganisms from growing in products. No wonder AOB didn't do well with preservatives, and why you won't find them in our formulas.

In theory, the motivation for including preservatives is a good one, but at the time, we didn't know what potential effect preservatives have on our skin biome. This is a new factor to consider.
This goes beyond our screening process. When sourcing ingredients, we've found many raw materials on their own already come with a preservative. We had to be very careful about our process to make sure we were always starting with unpreserved raw materials.
We develop products that nurture and feed a living ecosystem, without ingredients meant to inhibit or kill. This is why our products all come with an expiration date that's counted in weeks, not years.
We had to recreate parts of this process. We manufacture and package our products with strict criteria to ensure that they are 100% pure when they arrive at your door.

Our packaging is selected for maximal protection of the product inside, requiring us to use pharmaceutical grade packaging for products like the AO+ Mist. We include an expiration date on each product so that you know when to discard them.
Learn more about our forumaltion process and products at
Do I need to refrigerate it?
The shampoo is not temperature sensitive. While refrigeration will give you a cool lather, it will not extend the shelf life, which is 6 months after the first pump of the bottle.

Does the shampoo contain live bacteria?
The shampoo does not contain live AOB, but it's specifically formulated to nurture the good bacteria that you get from your AO+ Mist.

I dye my hair, can I use the shampoo?
Absolutely! The shampoo is safe for color treated hair.

Can I still use my conditioner?
20% of users find that they don't need to use conditioner with the shampoo. However, if you find that you need to use it - no problem! Just keep the conditioner away from the roots and it's all good.

Is the Shampoo scented?
The Shampoo has a very light scent of rosewater (one of the ingredients).

Is the Shampoo okay to use on my kids?
The Shampoo and other Mother Dirt products are safe for use on children. Our ingredients are on each of the product pages, please feel free to run them by a pediatrician or doctor if you would like.

34 reviews for Shampoo

  1. Rated 5 out of 5


    I just love this shampoo. I have super short, very thick, graying hair that I wash every day, and the shampoo is gentle and calming. I used to be very dependent upon conditioner, but I don’t miss it and my hair feels softer and cleaner. Not sure if that’s attributable to just the shampoo, which I’ve used since it came out, or to the combination of shampoo and biome, which I’ll have used for 2 years in July, but they are a life-changer. I have a bone to pick with the packaging, which is top-heavy and leaks when tipped, but I know they’re working on that so I’m going with 5 enthusiastic stars.

  2. Rated 2 out of 5

    carrie (verified owner)

    Just paid $15 for 3.4 oz of gel that doesn’t even work very well. I can see the value of this if you have a SEVERE skin condition and can’t handle other nature-based products. But the cost on this product is ridiculous.

  3. Rated 5 out of 5

    Semone (verified owner)

    I love the shampoo because it is gentle on my hair and it does not strip it of moisture. I have for years used lots of chemicals on my hair and the older I have gotten my hair has not been responsive. Since using the shampoo and the mist, the texture of my hair has gotten softer. I am also very glad that I no longer but chemicals in my hair.

  4. Rated 4 out of 5

    Joseph (verified owner)

    The shampoo is amazing, but the packaging leaves something to be desired. There’s not a lot of shampoo in the small bottle, and you can’t see/feel how much is left. That being said, I feel way cleaner with shampoo than any others that I’ve tried.

  5. Rated 4 out of 5

    Barbara (verified owner)

    If you use the cleanser, you will want the shampoo. It’s not perfect (it doesn’t lather as robustly as most shampoos), but it is a very good shampoo, no chemical scent, and most importantly it doesn’t mess with the biome I’ve been protecting with Mother Dirt cleanser. So long as I don’t kill off the good bacteria with other shampoos or washes, the colony seems to be doing its body-odor reduction job without constant re-application (and no deodorant or antiperspirant). Before they started selling the shampoo, I was buying a lot more of the spray. Well worth it!

  6. Rated 5 out of 5

    Deborah (verified owner)

    I have been using Mother Dirt Shampoo since it came out. I love it, my scalp loves it, my hair loves it, and the problem skin behind my ears is gone.

    I only wash my hair every four days, which is how often I shower. I have thick hair to my waist, and I use 5 or 6 squirts of the shampoo, mainly to use it up before it expires. It lathers up beautifully—not as much as regular full-o’-death-chemicals shampoo, but it is plenty rich—and the smell is somewhere between grapefruit and medicinal.

    My technique to avoid having to use conditioner is to brush my hair before I get into the shower, then wet my hair and massage the shampoo through without mixing my hair up too much. After I rinse, I blot it with a towel, blow it until it is kind of dry, and then I let it completely air dry before I brush it because wet hair stretches and tangles. Then I brush it from the bottom up, and I do not get snarls.

    The bad news? I ran out, so I had to use another shampoo, and now I have and itchy scalp and dandruff :-< so I am running back to Mother Dirt as fast as I can.

  7. Rated 5 out of 5

    Sarah (verified owner)

    I’ve been using the shampoo and mist for several months now. Since menopause, my hair is much thinner than it once was–distressingly thin, in fact. Since I’ve been using MotherDirt shampoo and mist, my hair looks thicker. To be clear–I don’t have any more hair than I had before, but it looks like I do. I can also go longer between shampoos, and my hair holds its style better. (Some days, it looks great when I roll out of bed. How crazy is that?) At one point I ran out of shampoo for a week and stopped using the mist, also–within days my hair was back to looking thin & lifeless again. I’m very happy with these products and recommend them highly. Oh, one other thing–I recently ran out of shampoo and discovered that the Mother Dirt Body Wash makes a great substitute in a pinch.

  8. Rated 5 out of 5

    Amy (verified owner)

    I like this shampoo a lot. It’s a little different than typical shampoos. It has a thin consistency. It doesn’t generate a big lather, but these things seem to be irrelevant to its function since it does a great job making hair clean, shiny, and full of body. I’ve noticed that it seems to go farther when I really rub it in to my roots first. The first bottle I got had a completely nonfunctional pump, and it was nearly impossible to get the container apart to use it without the pump, but the company immediately replaced it at no cost once I mentioned the problem. Excellent customer service. I typically wash my hair every other day, and I think I could stretch that farther if I wanted to.

  9. Rated 5 out of 5

    John (verified owner)

    I’m not one for writing reviews, but for these products I will.

    I am very sensitive to chemicals, perfumes, odors, things like that. I have used hypoallergenic shampoos and even still they bother me – there seems to be some sort of lingering scent that they put in there.

    I started using Mother Dirt shampoo and cleanser about 4 or so months ago. They have no perfumes, no chemicals it seems and, in short, they’re great!

    Both do leave a very light scent but it seems … correct. Somehow, it’s like the way I should smell. Hard to describe really.

    But what about the shampoo? Does it really clean my hair? Yes, it does! Other shampoos scrub so hard that they leave my hair matted, or are so gentle that it’s still oily. The MotherDirt shampoo is very gentle, but effective. In the shower, my hair is so clean it “squeaks” when it’s wet. (Note: I shampoo, rinse, repeat, yup just like that). And when it’s dry my hair feels clean, not oily; it has a little “bounce” to it, but stays in place. Again, no perfume (except that nice, correct smell), no harshness at all.

    Mother Dirt, well done on the shampoo, well done on the cleanser!

  10. Rated 5 out of 5

    Soman (verified owner)

    GREAT product. Lightweight, no buildup and definitely keeps your hair clean while preserving your bacteria. I no longer have issues on my forehead like I used to.

  11. Rated 5 out of 5

    Steve H (verified owner)

    I am 76 years old and an early adopter my children gave me a birthday card saying happy 65th… Does the shampoo and products work?
    Enough said.

  12. Rated 5 out of 5

    alexandra (verified owner)

    It’s been so hard to find a non toxic shampoo that works well on my scalp and hair. My scalp gets dry and flaky. I was shocked to see a flake free scalp the first time I used this shampoo. It washes so easily out of your hair and doesn’t leave my curly hair feeling dry and stripped of oils. It’s fantastic, fantastic, fantastic.

  13. Rated 5 out of 5

    George W (verified owner)

    I am 71 young years of age and quite active, fish, hike and still working . I have used all three products for quite time and frankly will not use anything else. The shampoo is wonderful and my gray hair just shines! The cleanser is wonderful and , again, I use nothing else. The mist is amazing. Skin does not dry out and little nicks etc heal faster. Furthermore, I haven’t had a cold since I starting using the mist so I just attribute that to the mist. That may be far fetched but so what. I could not be happier. My wife, however, thinks I am nuts and uses everything imaginable to dry out her skin. So be it.

  14. Rated 5 out of 5

    Mer (verified owner)

    I was fine with drugstore shampoo until I hit my 40s… then was washing everyday, sometimes twice a day and it was still looking oily at the roots and dry on the ends. I’m not one for “natural” products per se, due to high pricing – most of the time I find it’s just not worth it. However, this shampoo is exceptional – no more dry ends, no more oily film. My husband also loves it and my kids use it too. And even though it’s un-scented, somehow everyone’s hair always smells great with this shampoo.

  15. Rated 5 out of 5

    Susie (verified owner)

    I’ve tried various ‘no poo’ recipes over the years, each one more horrible than the last. I had resigned myself to just using baking soda, but it actually irritated my scalp almost as much as regular shampoo, probably because it was killing all the good bacteria. Anyway, this is the no poo shampoo of my dreams. It cleans oil away thoroughly without stripping. I used to have to wash my itchy oily scalp every day. Now I can go four days, and my scalp is ok. At first, I worried that my hair was getting dry because I only use this and no conditioner, but it just wasn’t weighed down with grease. I use a boar’s bristle brush every morning and night, and that seems to be enough to distribute the oils. And, this is all just from the shampoo. I didn’t really use the mist at first because I have such thick hair and I have to use so much to cover the whole scalp, but I started using the mist too. I’m curious how many sprays most people need to cover their whole scalp? Oh, and I didn’t have any problems with the pump yet after using several bottles, and even though the bottle is small, it goes a long way, especially since you don’t have to wash as often. Oh, and I love the subtle rose water scent. It doesn’t really linger, so don’t worry, you won’t wind up smelling like your grandmother! It just makes it a pleasure to use.

  16. Rated 5 out of 5

    Mike (verified owner)

    After seeing it on TV I was quite skeptical. I have been using the Shanpoo, Cleanser, and mist daily for several months now. It relieves my problem skin and controls the flaking on my head. While it does not cure or stop the problem (nothing does) it does control certain aspects of it. It is working better than the other solutions I have tried. I am a believer in the whole system.

  17. Rated 5 out of 5

    Deborah (verified owner)

    Seems as if I’ve spent a lifetime searching for Mother Dirt, and voila! – so were the great team behind the products and company. I am devoted to the optimum care and feeding of my gut microbiome, and now Mother Dirt addresses the skin, scalp, hair sphere. We have very hard water in the southern Rockies, and bathing and shampooing previously filled me with dread of the subsequent dry itchy skin and scalp. Using MD shampoo eliminates the post-shampoo blues and extends the time between shampoos. In between shampoos, when I bathe I also use the skin cleanser on my scalp to refresh and avoid greasy locks. There is no going back for this happy Mister. Merci beaucoup encore, Mother Dirt!

  18. Rated 5 out of 5

    MK (verified owner)

    I love this shampoo! I get so many compliments on how great my hair looks. It also is so much easier than my previous products – I don’t know why, but this shampoo cut down on my showering time drastically.
    Also, I experienced some thinning at my hairline from having a child ten years ago. I just accepted the fact that the hair wasn’t growing back and my beautiful child was the price I would pay for no hair. I started using the mist and the shampoo on my hair and now my hair looks thicker and healthier! Truly Fabulous!

  19. Rated 4 out of 5

    Aly (verified owner)

    The shampoo itself is awesome! I went “no-poo” for about six months, but decided I didn’t like the look. Since then I’ve tried many all-natural shampoos, and for me, this is the best. It cleans well, but doesn’t dry my hair. I went from a daily shampoo (mandatory due to oiliness) to once every 4 – 6 days. Amazing for me. But I can’t give it 5 starts because there are serious dispenser problems. I’ve had 2 out of 4 that were faulty. I hope they get fixed.

  20. Rated 5 out of 5

    Jean (verified owner)

    This shampoo cleans without adding layers of residues, which were causing my scalp to itch. I have gone from washing my hair every other day to every four days. I probably could go longer. My hair is shiny, feels clean, stays untangled. Who could ask for more?

  21. Rated 5 out of 5

    nyc m (verified owner)

    Absolutely love this shampoo, leaves my hair shiny and clean and I no longer need the chemical filled anti-flake shampoos I used to use, it also cleared up my 10-year old daughters flaking after only a few uses. we are fans for life.

  22. Rated 5 out of 5

    Tarah (verified owner)

    Hands down amazing! Search no further, stop trying to make your own! Mother Dirt works so fantastically and safely that my kids even use it! Homemade shampoos don’t even come close. Homemade shampoos clogged our drains! Support a great revolution and buy today!

  23. Rated 4 out of 5

    Ray (verified owner)

    For most of my life I have had a scale-like scalp problem. No amount of medicine or horrid shampoo would help. I saw Mother Dirt and tried it. What did I have to lose. Well, it’s not cleared up but it has improved dramatically; making me feel more comfortable and helping the itching a lot! I’m still using my first bottle of shampoo but will likely order another and potentially try the body/face wash.

  24. Rated 5 out of 5


    The premise is simple: face, body and hair products strip away all of the things our bodies naturally produce to keep out skin and hair healthy. Then we spend more money trying to compensate for that imbalance with even more products. This stuff is amazing. The shampoo cleanses without stropping my hair of its natural oils and actually helps balance them. The proof of that is after using the shampoo for 1 month I am finding I do not need conditioner and do not need to shampoo every day. The mist was something that I was most interested in trying after reading the science behind it. The combination of the mist and the facewash has worked wonders on my skin. I had tried everything to try to get blackheads from forming on my nose since I was in high school. The combination of the wash and the mist have completely eliminated them. I did run through the face/body wash before the other products in the bundle, maybe because I am so used to using regular face and body products. Less is more: not just with the products themselves but with the companies entire approach to self care. Amazing stuff guys, thanks!

  25. Rated 5 out of 5

    Sarah G (verified owner)

    My curls and scalp love this shampoo! The difference was apparent within a week or so of using the shampoo-mist combo on my scalp. I’ve figured out I need to use a conditioner on the ends of my hair to detangle prior using the shampoo.

  26. Rated 1 out of 5


    This is just so you know these ratings are real. If you don’t see this don’t trust them! If you do see it then by all means, believe they are legit!

  27. Rated 5 out of 5

    Wes (verified owner)

    Another awesome product here. The skin on my face has always had problems and I know part of that was caused by the shampoo I used. By switching to higher quality products I could reduce the impact but it never went away entirely, until I started using the shampoo. I use it everyday and my hair and skin are both great. Just put a healthy amount on your hands, rub them together to get a nice lather, and it should really get down into your hair and scalp. I have pretty thick hair and have had no problems. If you have had problems with your face and forehead, you owe it to yourself to try the shampoo out.

  28. Rated 5 out of 5

    Donald (verified owner)

    I first read about Mother Dirt products in Bloomberg Magazine. I ordered all three; the mist, shampoo and cleanser and have been using all three for about a month. I used to shampoo daily which left my hair striped of its natural oils. Now I shampoo every other day with fantastic results. My hair is soft and shiney. The cleanser and mister are used after I shower and my skin also feels much smoother and softer. These are great products!

  29. Rated 5 out of 5

    Mike (verified owner)

    I have been using the mist ever since the New York Times ran an article about it. More recently, I started using the Mother Dirt body cleanser and shampoo. They both are great complements to the mist. Now, I cleanse both my hair and body followed up with the mist. The results are fantastic. My skin never looked so good!

  30. Rated 5 out of 5

    Jen (verified owner)

    I’m an old fart, one of those redhead mutants whose hair has a mind of her own. I’ve been through a lot of ‘product’, which variously made my hair feel stiff, sticky, fuzzy, gooey, raw, and/or poofy (at varying levels of perfumey. Yuck!) This shampoo plus mist after has made my hair just – happy. Where has this stuff been all my life?

  31. Rated 5 out of 5


    Just can’t get enough of this amazing shampoo
    My scalp is the first place my body shows any stress, with red tenderness and flaking… Even after the first four days of using the shampoo no more signs of sensitive scalp or flaking..
    “I believe I hear angels singing

  32. Rated 5 out of 5

    Kerry (verified owner)

    As a curly-haired girl who always uses “curly” formulated shampoos and conditioners, I was a little bit worried about this “one-kind-fits-all” shampoo. Would it be good for curly hair? The answer is a resounding yes!!! My curls love this shampoo – it is gentle, but gets my hair and scalp clean. Works great with the mist (which is great on my scalp) – I love the combination! My new favorite shampoo!

  33. Rated 5 out of 5

    matlgrl (verified owner)

    Just started using the shampoo and it is so wonderful. I can’t say enough about how good it is. My hair feels soft and very clean without feeling like it has been stripped of all life. Have been using the body and facial wash for a couple of weeks and have the same opinion – thinking it is so very great. I feel as if I am clean without being stripped of all the natural oils my body wants to protect me with. I will definitely want to use these products over and over again. Thank you for making such a superior product.

  34. Rated 5 out of 5

    John (verified owner)

    These products are great! The shampoo cleans but doesn’t strip and I only use it about every other day with no oily look at all in between. I don’t use a conditioner. The body wash cleans effectively as well but doesn’t leave your skin oily or with any residue. I love them both and it’s great they have no scent. Neither product seems to sting the eyes if you get a little in. Each bottle goes a long way

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